The clothing brand, Blackcraft Cult, is a great example of a company’s advertising and marketing on social media. Blackcraft Cult is a gothic clothing brand based out of California. It is, for the most part, an online store with two physical store fronts in Anaheim, CA and Salem, MA. This company does a great job showcasing all of their products on instagram. They also utilize the instagram shop feature so customers can buy directly from their page. Blackcraft also posts memes that target their audience and lead them to their page. The company has also been doing collabs with the popular tik tok page, Gothic Baby. This would help connect them to a younger audience that most likely didn’t know them from Warped Tour.
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