Audience:
The audience for the Calgary Flames tiktok is mostly for fans of the Flames. It could further extend to hockey fans in general who just want to keep up with all the teams. The audience engages with their content by liking, commenting and sharing.
Objective:
The primary goal of this page is for brand awareness and engagement. Their success can be measured by the amount of views, likes, comments, and shares they get. Specific KPIs to track would be how their tiktoks perform against the other teams in the NHL and how audiences react to them.
Content Strategy:
Content that resonates with the target audience would be the players participating in trends, game highlights, memes, and content from practices. The Flames use whatever the outcome of their games was to turn into memes to captivate their audience.
Creativity and Innovation:
The Flames stand out amongst the other NHL teams by the use of their really odd sounds and clip combinations that are hilarious. This makes their content more memorable than just some highlight reels from a game or practice.
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